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If you're responsible for creating marketing content and the demand for fresh content is stressing you out, help has arrived. In this hour-long webinar, award-winning content creator Gail Mercer-MacKay will show you how to easily create new content that will attract prospects even if you're short on time and budget. You will learn how basic building blocks, such as blogs, social media and newsletters, support each other and can be reused multiple times. By producing fresh content, leveraging the content of others and broadcasting through various mechanisms to drive awareness, followers, likes and leads, you can obtain your desired results by investing only seven to 10 hours a month.
Measurements and metrics provide a view into every aspect of an organization. From resource availability to necessary improvements, measurements are the key to successfully understanding how your organization is performing. This paper will give you guidance on why measuring is important, how to get started, what types of metrics are available, what should be measured, and how to go about initiating improvements.
Often we let personal biases and other intuitive mental forces push us towards quick decisions. In contrast, good decision makers make the effort to really analyze issues. Instead learn how to become a critical thinker by separating facts from assumptions to make consistent, high-quality decisions.
Businesses today are more dependent on technology than ever. And, more than ever, they're looking to IT for ways to improve employee productivity, customer service and innovation. The challenge is that in order to achieve results with technology, IT and the business have to work collaboratively. IT needs to be able to develop the right relationships and communicate with different stakeholders from a business perspective - not a technical one. As a result, the transformation of the IT department has become a top-level priority for many leading organizations. At the same time, business leaders need to strengthen their business technology IQ and play a more significant role in the governance of IT.
Every business needs to have a consultative approach that increases organizational buy-in, enhances client relationships and improves customer service. Applying consulting skills can mean greater success for individuals and organizations alike. In this one-hour webinar, Michelle Moore will provide an overview of the Consulting Skills Lifecycle and present practical ideas from our McMaster Certified Consulting Skills Program. You'll learn how to engage your clients, gather and analyze information, present findings and recommendations, plan and implement recommendations and conclude the engagement and evaluate results.
A strong event management process that is able to detect changes of state throughout an organization’s IT environment is a key aspect of a complete suite of service management processes. Event management ultimately helps an organization maintain control through an understanding of the state of things, and how the state of those things changes in an IT environment.
In this world of volatility and complexity, it seems that the only certainty is the unstoppable advancement of technology. As people and organizations look to improve productivity, innovate their business models and processes, and differentiate their client and employee experiences, they need to be prepared to work in new and different ways. The challenge is that recent data reveals that Canada is falling behind the rest of the world in innovation, especially regarding new and disruptive technologies that promise to significantly impact every industry and organizations of all types and sizes. In this 60-minute webinar, we will explore the concept of digital disruption and provide information about how to future-proof yourself and your organization to succeed in this new world.
Event management, although theoretically different, is fundamentally what most IT organizations refer to as “monitoring.” Monitoring an organization’s environment to determine whether important assets are in the state they should be, and knowing when that state changes, is a very important activity that many organizations spend significant portions of their budget doing.
This paper provides an overview of how to judge the rigor of one's decision making. It describes how anyone can make better (higher quality) decisions, in any situation.
Change managers and project managers come at the same goal of maximizing ROI for their organizations, but from different perspectives and approaches and with different skill sets. While project managers are responsible for achieving specific objectives on time and on budget, the change manager's role is broader. Change managers apply a structured approach to helping individuals, teams and organizations negotiate relentless change. A project manager turns ideas into reality. Increasingly, project managers are required to take on the role of change manager as well. Business today can't afford to carry out tasks without considering the larger picture. Today, integration is unavoidable - and expected. In this hour-long interactive session, we'll discuss the similarities and differences between project management and change management. We'll also identify the occasions when both a project manager and a change manager might be needed.