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Amazon Redshift opens up enterprise data warehouse (EDW) capabilities to even the smallest of businesses, yet its costs, security, and flexibility also make it appealing to the largest of enterprises. It allows companies to easily and conveniently scale their EDW needs both up and down, and as a managed service, it allows your team to offload all of the "undifferentiated heavy lifting" of building and maintaining an EDW. Its raw storage costs are about one-fifth to one-tenth of traditional in-house EDW, and AWS has taken great care to ensure its performance is still competitive with those in-house solutions. Before deciding to use Amazon Redshift, however, it's important to understand what it is and is not.