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Create and manage segments in Dynamics 365 Customer Insights – Data (MB-7006)

In this course, you practice building segments using Customer Insights - Data. The skills validated include building a segment from profiles, generating insights and suggested segments, and managing segments. As prerequisites, students will ingest a dataset and build a simple customer profile.

GK# 834083 Vendor# MB-7006
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Who Should Attend?

This course is designed for Business Analyst and Functional Consultant roles.

Course Outline

Module 1: Ingest data into Customer Insights - Data

  • Introduction
  • Import data sources using Power Query
  • Clean, transform, and load data
  • Connect to an Azure Data Lake
  • Connect to a Microsoft Dataverse
  • Work with data sets
  • Refresh data sources
  • Check your knowledge
  • Summary

Module 2: Create a unified customer profile in Dynamics 365 Customer Insights - Data

  • Introduction
  • Define source columns
  • Define duplicate record settings
  • Define matching rules
  • Create a unified customer profile
  • Check your knowledge
  • Summary

Module 3: Work with Dynamics 365 Customer Insights - Data

  • Introduction
  • Configure searching and filtering indexes
  • Define activities
  • Work with measures
  • Segmentation
  • Get suggested segments
  • Segment insights
  • Use Customer Insights - Data for a complete solution
  • Check your knowledge
  • Summary

Module 4: Guided project - Create and manage segments with Dynamics 365 Customer Insights – Data

  • Introduction
  • Prepare for the guided project
  • Exercise - Create unified customer profiles
  • Exercise - Create measures
  • Exercise - Create segments
  • Exercise - Generate segment insights
  • Knowledge check
  • Summary

Prerequisites

You should be familiar with the basic features of Dynamics 365 Customer Insights - Data and basic data modeling principles.