AMA2960: Women's Leadership Certificate Program

Learning Objectives

• Recognize Leadership as a Specific Way of Thinking That Combines Business Acumen, Vision, and Introspection
• Explore the Crucial Leadership Skills Organizations Demand
• Find Your True, Dynamic Voice as a Leader and Shape an Authentic Leadership Message
• Overcome Preconceived Notions That Can Sabotage Women in Business
• Present Yourself As Someone Who Adds Value to the Organization
• Increase Your Confidence and Be Comfortable with Risk Taking

The Importance of Women Leading

• Define Leadership and How It Differs from Management
• Understand That You Create a Competitive Edge in Your Organization
• Describe Courage and Conviction to Speak Up, Advocate for Your Team, and Create Value for Your Organization
• Understand the Four Domains of Successful Leadership

Our Leadership Voice

• Describe the Components of a Compelling Leadership Voice
• Understand Your Authentic Voice as a Leader and How to Communicate it with Conviction
• Demonstrate When and How to Adjust Your Voice to Effectively Inspire Results
• Overcome Biases to Your Leadership Voice
• Understand the Importance of Role Modeling and Creating a Feedback Culture

How to Craft a Compelling Message

• Apply a Simple Methodology to Craft Your Ideas Quickly and Powerfully
• Understand How to Communicate Your Desired Outcomes to Different Audiences
• Explain Your Ideas Courageously While Being Clear and Concise
• Describe a Compelling Business Case That Stands Out to Various Stakeholders

Communicating the Strategic Direction

• Define Strategic Direction and Its Importance to Daily Work
• Communicate a Strategic Direction with Passion, Courage, and Conviction
• Describe Messages Leaders Use to Set Strategy and Align Resources to Achieve Results

Creating Highly Valued Successful Teams

• Identify Your Strategic Network and How to Improve It
• Describe Organizational Politics
• Understand the Four Keys to Successfully Navigating Organizational Politics for Your Career and Your Teams
• Decide What Supports Movement from Individual Contributors to Highly Successful Team Players, and What Creates a High-Performance Environment
• Align Your Team to the Bottom Line and Know How They Create Value

Becoming a Strategic Leader That Innovates Value

• Define Strategy from an Organizational View
• Identify the Five Key Questions Strategic Leaders Ask Regularly
• Determine Future Needs Using SWOT for Risk Analysis
• Create a Value Proposition Based on Customers’ Needs, Wants, and Expectations
• Understand How to Inspire Innovation

The Leader As Negotiator

• Determine What You Can Negotiate
• Assess Your Dominant Negotiation Style and How It Aligns with Your Leadership Voice
• Discern When Another Negotiation Style Is Necessary and Have the Conviction to Use It
• Understand the Four-Step Process for Successful Negotiation