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Digital Storytelling

Learn to use this practical approach for creating compelling content.

GK# 2396

Course Overview


In today's world where content or education-based marketing is the new norm for driving leads and business opportunities, many companies lack the resources, skills, and confidence needed to establish a consistent quality effort.

This GMM Digital Storytelling™ program is designed to help you create content that is compelling, educational, and interesting to readers by using creative writing techniques that are effective in increasing readership and attracting an audience.

By using basic building blocks, such as blogs, social media, newsletters, and other content, you will learn how these marketing tools support each other and can be reused multiple times. By producing fresh content, leveraging the content of others, and broadcasting through various mechanisms to drive awareness, followers, likes, and leads, you can obtain the desired results by investing only seven to 10 hours a month.

Once you complete this program, you will be ready to:

  • Publish at least one blog post
  • Publish a newsletter
  • Broadcast across Twitter and LinkedIn
  • Post an updated personal LinkedIn profile
  • Develop a content strategy


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What You'll Learn

  • Why blogging is critical today
  • How to find your own voice and why everyone has the ability to write compelling blog postings
  • The top fiction techniques that smart bloggers are using
  • The most effective creative writing techniques to make it easy to create content
  • How to banish writer's block and the blank page jitters
  • Broadcast using Twitter, LinkedIn, and newsletters
  • Methodologies and guidance for a step-by-step approach to your content and broadcast strategies


Viewing outline for:

Virtual Classroom Live Outline

1. Introduction to Digital Storytelling

  • Creating Buzz on a Budget

2. Building Your Digital Marketing Content Strategy

  • Develop a Personalized Framework According to Your Goals

3. The Truth about Blogging

  • Getting Started and Finding Your Voice

4. More about Blogs

  • Becoming an Expert: Five Easy Blogging Strategies

5. Let's Broadcast

  • Newsletters

6. Let's Broadcast

  • Twitter

7. Let's Broadcast

  • LinkedIn
  • Building your LinkedIn Persona

8. Awards and Case Studies

  • Building Your Brand on the Trusted Brands of Others

Who Should Attend

  • Marketing directors, managers, or coordinators who are responsible for content creation
  • Subject matter experts (SMEs) who want to strengthen or learn writing skills
  • Individuals personally committed to creating content that will help their company:
    • Raise awareness / develop thought leadership
    • Increase leads
    • Improve site traffic
Course Delivery

This course is available in the following formats:

Virtual Classroom Live

Experience expert-led online training from the convenience of your home, office or anywhere with an internet connection.

Duration: 8 session

Request this course in a different delivery format.