Digital Storytelling

In today's world where content or education-based marketing is the new norm for driving leads and business opportunities, many companies lack the resources, skills, and confidence needed to establish a consistent quality effort.

This GMM Digital Storytelling™ program is designed to help you create content that is compelling, educational, and interesting to readers by using creative writing techniques that are effective in increasing readership and attracting an audience.

By using basic building blocks, such as blogs, social media, newsletters, and other content, you will learn how these marketing tools support each other and can be reused multiple times. By producing fresh content, leveraging the content of others, and broadcasting through various mechanisms to drive awareness, followers, likes, and leads, you can obtain the desired results by investing only seven to 10 hours a month.

Once you complete this program, you will be ready to:

• Publish at least one blog post
• Publish a newsletter
• Broadcast across Twitter and LinkedIn
• Post an updated personal LinkedIn profile
• Develop a content strategy