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Developing a Competitive Strategy

Set your organization apart from the pack.

GK# 2266

Course Overview

Success in the marketplace depends on having a competitive advantage. How will your organization compete? In this course, you'll explore how value chain analysis and industry analysis contribute to developing a competitive strategy. You'll also learn about how to create a competitive advantage through cost leadership, differentiation, or focus on a segment of the market.

Virtual short courses do not include materials or headsets.

Delivery Format Options

  • Virtual Classroom Live

    Virtual Classroom Live

    Experience expert-led online training from the convenience of your home, office or anywhere with an Internet connection.


    $225 CAD

    1 day

  • Private Group Training

    Private Group Training

    Train your entire team in a private, coordinated professional development session at the location of your choice.

    Receive private training for teams online and in-person.

Request a date or location for this course.

What You'll Learn

  • The basis for a competitive strategy
  • How analyzing the value chain can help diagnose and enhance competitive advantage
  • The five forces that determine the level of competition in an industry
  • Factors to consider when developing a competitive strategy
  • Generic strategies for achieving a competitive advantage

Who Needs To Attend

  • All professionals

Course Outline

Download Course Outline