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Developing a Competitive Strategy

Set your organization apart from the pack.

GK# 2266

Course Overview


Success in the marketplace depends on having a competitive advantage. How will your organization compete? In this course, you'll explore how value chain analysis and industry analysis contribute to developing a competitive strategy. You'll also learn about how to create a competitive advantage through cost leadership, differentiation, or focus on a segment of the market.

Virtual short courses do not include materials or headsets.


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What You'll Learn

  • The basis for a competitive strategy
  • How analyzing the value chain can help diagnose and enhance competitive advantage
  • The five forces that determine the level of competition in an industry
  • Factors to consider when developing a competitive strategy
  • Generic strategies for achieving a competitive advantage


Viewing outline for:

Virtual Classroom Live Outline

1. Introduction

  • What Is Strategy?
  • What Is Competitive Strategy?
  • Basis for a Competitive Strategy
  • Competitive Advantage
  • Three Levels of Strategy

2. Value Chain

  • What Is a Value Chain?
  • Primary Activities
  • Support Activities
  • Value Chain Analysis Defined

3. Industry Analysis

  • Competitive Strategy Starts with Industry Analysis
  • Industry Life Cycle
  • Porter’s Five Forces
  • Acquire Competitive Intelligence
  • Focus on the Future
  • Identify Areas of Opportunity
  • Consider Environmental Factors

4. Three Generic Strategies

  • Cost Leadership
  • Differentiation
  • Focus

Who Should Attend

  • All professionals
Course Delivery

This course is available in the following formats:

Virtual Classroom Live

Experience expert-led online training from the convenience of your home, office or anywhere with an internet connection.

Duration: 1 day

Request this course in a different delivery format.