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Accessing Vertical Markets

Exploit the benefits of market segmentation.

GK# 2262

Course Overview

How can serving fewer customers be more profitable? In this course, you'll explore the benefits of narrowing your focus on markets in which the product is specific to an industry, trade, or other specialized customer. You'll learn about the specialization effect, how to evaluate vertical markets, and review several examples of vertical markets and their particular characteristics. 

Virtual short courses do not include materials or headsets.

Delivery Format Options

  • Virtual Classroom Live

    Virtual Classroom Live

    Experience expert-led online training from the convenience of your home, office or anywhere with an Internet connection.


    $225 CAD

    1 day

  • Private Group Training

    Private Group Training

    Train your entire team in a private, coordinated professional development session at the location of your choice.

    Receive private training for teams online and in-person.

Request a date or location for this course.

What You'll Learn

  • The difference between horizontal and vertical markets
  • The five steps in the marketing segmentation process
  • The benefits of focusing on a segment of the market
  • Opportunities, trends, and success indicators in the higher education, financial services, government, healthcare, manufacturing, professional services, real estate, and retail segments of the market

Who Needs To Attend

  • All professionals

Course Outline

Download Course Outline