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Sales E.D.G.E.

GK# 8784

Course Overview


No matter what product or service your organization provides to your customers, you are facing increased competition. On price. On quality. On availability. On relationships with customers.

Sales-focused organizations realize that in order to meet business targets, their sales force needs to take full advantage of every customer interaction. Sales people need to go into meetings or calls with a goal and a plan to achieve that goal.

Our Sales E.D.G.E. workshop provides new and seasoned sales professionals with a repeatable process to plan for and conduct sales meetings or calls. It provides you with tools and techniques to help ensure that you can maximize the outcome of every customer interaction and achieve desired results.

Benefits for the Individual

  • Increased confidence preparing for and conducting sales calls
  • Improved strategies for growing business with existing accounts
  • Increased overall sales results

Benefits for the Organization

  • Increased professionalism of the sales force in customer interactions
  • Increased overall sales results

What You'll Learn

  • Apply a structured and repeatable process to pre-call planning
  • Establish rapport and purpose in the beginning of your customer interactions
  • Discover customers' needs
  • Guide customers toward a buying decision by presenting your solutions in a benefit-oriented way that highlights your unique advantages
  • Ensure that your interactions advance the sales process
  • Follow up on actionable items



Prework for this course should be completed one week in advance and brought to class.

Who Should Attend


New sales representatives needing sales basics and seasoned sales veterans needing a sales refresher

Follow-On Courses

Course Delivery
Request this course in a different delivery format.