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Effective Business Cases

Developing a strong business case is essential to persuading your project sponsors to invest time and resources.

GK# 2713

Course Overview

In this course, you'll learn the most common disciplines and methodologies used to create and present a business case with clear, concise, and fact-based arguments that highlight project benefits, costs, and risks to win approval for projects. You'll learn the underlying structure and content of a business case as well as the role your audience plays in the development of it. Further, you'll learn basic techniques for determining financial ROI, non-tangible benefits, and the probability of meeting expectations.

Delivery Format Options

  • Virtual Classroom Live

    Virtual Classroom Live

    Experience expert-led online training from the convenience of your home, office or anywhere with an Internet connection.


    $1995 CAD

    4 day

  • Private Group Training

    Private Group Training

    Train your entire team in a private, coordinated professional development session at the location of your choice.

    Receive private training for teams online and in-person.

Request a date or location for this course.

What You'll Learn

  • Key elements of a business case document and presentation
  • How to justify the investment to solve a business problem in a clear, concise, fact-based manner
  • Basic financial metrics used within a business case, including feasibility studies and ROI analyses
  • Ways to improve the odds of project approval
  • Steps to prove your recommendation is "best"
  • A step-by-step development process to create a business case

Follow-On Courses


Who Needs To Attend

Business analysts, project managers, anyone who establishes business cases, and anyone who provides business justification for projects.

Course Outline

Download Course Outline