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A4Q Service Design Consultancy with Online Exam

  • Course Code BSDC
  • Duration 3 days

Course Delivery

Public Classroom Price

£1,395.00

excl. VAT

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Course Delivery

This course is available in the following formats:

  • Company Event

    Event at company

  • Public Classroom

    Traditional Classroom Learning

  • Virtual Learning

    Learning that is virtual

Request this course in a different delivery format.

Course Overview

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Service design offers an innovative approach to creating and enhancing business services. AssistKD’s Service Design Consultancy course covers the key topics that enable consultants to collaborate with their customers and advise on how to offer the services their customers need. This course prepares attendees to sit the A4Q Certification in Service Design Consultancy examination and contributes to the achievement of the A4Q Certified Service Designer Award.

Course Schedule

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Target Audience

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Service designers, business analysts, project managers, business change practitioners and anyone who provides consultancy guidance to business customers.

Course Objectives

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Upon the completion of this workshop, candidates will be able to:


•    Describe the purpose and role of the Service Design Consultant.

•    Understand the principles and ethics of Service Design.

•    Understand the qualification and initiation of a consultancy assignment.

•    Analyse service value propositions.

•    Apply situation diagnosis using causal loop diagrams.

•    Explain option appraisal and principled negotiation.

Course Content

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Introduction to Service Design Consultancy and the SD Consultancy Service Framework

Service Design Principles and Ethics

Initiating and qualifying a service design consulting assignment


Investigating a business service situation

Business service performance measures 

Appraising and diagnosing a business service situation


Generating service design options

Techniques to evaluate service design options

Techniques to implement a service design solution

Test Certification

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During this three day course you’ll receive all the training you need to prepare for the A4Q Certificate in Service Design Consultancy examination. The examination for this certificate lasts for 60 minutes and consists of 40 scenario-based multiple-choice questions. The pass mark is 26/40 or 65%. A pass means you’re another step closer to achieving the A4Q Certified Service Designer Award.


The exam is taken remotely using the iSQI online exam proctoring service.

Follow on Courses

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This course is an elective module within the A4Q Certified Service Designer programme. Other modules within this qualification scheme include: Design Thinking, CX Analysis and Business Service Design. The structure of the A4Q Certified Service Designer programme is shown here.