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Influence and Persuasion in Project Management

  • Course Code GK2703
  • Duration 1 day

Additional Payment Options

  • GTC 2 inc. VAT

    GTC, Global Knowledge Training Credit, please contact Global Knowledge for more details

Public Classroom

Public Classroom Price


excl. VAT

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Course Delivery

This course is available in the following formats:

  • Company Event

    Event at company

  • Public Classroom

    Traditional Classroom Learning

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Course Overview


Project managers are constantly faced with the challenge of managing people who don't report directly to them. That means a project's success often depends upon your ability to influence and persuade team members and stakeholders at all levels. In this short course, you'll explore the concepts, advantages, and disadvantages of various methodologies, tools, and techniques to influence, persuade, and negotiate in a variety of project environments.

This virtual short course, specifically designed to give you a quick convenient way to renew and refresh your project management skills, maintain your Project Management Professional (PMP)® certification, and earn PDUs on your own time, at your own pace.

Virtual short courses do not include materials or headsets.


PMP is a registered mark of the Project Management Institute, Inc.

Course Schedule


Target Audience


PMP-certified project managers, IT project managers, project coordinators, project analysts, project leaders, senior project managers, team leaders, product managers, program managers, project sponsors, and project team members who want to continue to develop their skills and renew their PMP certification.

Course Objectives

  • Influence vs. Persuasion: Advantages and Disadvantages of Each
  • Effective Use of Persuasion
  • Laws of Persuasion and Their Uses
  • Ethical Issues
  • Power and the Project Manager
  • Influence Styles of Project Managers
  • Tools and Techniques
  • Influencing and Negotiation Skills for Project Managers

Course Content


1. Definitions

  • Influence
  • Persuasion
  • Manipulation

2. Influence and Persuasion Are Very Similar

  • Influence can be direct or indirect
  • Persuasion is direct and task-specific

3. Usefulness and Advantages of Persuasion

  • Persuasion Strategies

4. General Tips to Effective Persuasion

5. The "Why" of Persuasion (How Using It Helps You)

6. Who Uses Persuasive Tactics at Work?

7. Laws of Persuasion

8. Ethical Issues

9. Power and the Project Manager

10. Influence Styles of Project Managers

11. Tools and Techniques for Influence

12. Metaphors, Stories, and Organizational Tales in Business

13. Influencing and Negotiation Skills for Project Managers

14. Summary

  • Cultivate your influence and persuasion skills
  • Develop influence over time by being reliable
  • Develop persuasive skills by appealing to the receiver's sense of WIIFM
  • Persuasive abilities can help you make your case by appealing to Cialdini's six laws of persuasion
  • Use memorable stories to augment statistics and help make your case

Course Prerequisites

  • There are no prerequisites for this course.

Follow on Courses

  • Management and Leadership Skills
  • Your Role as an Organizational Change Agent

Further Information


PMP is a registered mark of the Project Management Institute, Inc.