Crisis Management Expert

The Crisis Management Expert certificate is intended for students who are involved in the coordination and control of crisis management at a tactical and strategic level, such as:

• Crisis managers
• Business continuity officers
• Security officers
• Facility managers

 

Finally, this certificate is intended to be an important career milestone for high-level crisis management professionals, as it constitutes the third level of a complete and extensive Certified Crisis Management Officer certification track. Achieving the Crisis Management Expert certificate demonstrates that you have obtained the highest-level theoretical knowledge in crisis management. Students coupling this high-level theoretical knowledge with relevant professional experience can apply for the Certified Crisis Management Officer certificate to become an S-CCMO. 

Module 1 - Introduction Crisis Management Expert

• Introduction of the participants and the teachers
• The objectives of the training
• Structure of the training in accordance with safety policy

 

Module 2 - Individual performance under pressure

• Reflection on own behavioral preferences and pitfalls during stressful situations
• Awareness of the effect of stress on the brain and cognitive performance
• Tools to adequately manage stress responses
• Tasks that fit the behavioral preferences during crises

 

Module 3 - General introduction to crisis management

• Definitions of crisis, crisis management and crisis communication
• The purpose of crisis management
• The difference between an incident and a crisis
• The characteristics of a crisis
• The stages of a crisis
• The relationship between crisis and stress; the 'golden hour'
• Building a crisis organization
• Information analysis
• The pitfalls of communication

 

Module 4 - Proaction phase

• Which links consist of a safety chain?
• Proaction and prevention
• External security
• Risk analysis and drawing up a risk matrix
• The BowTie model

 

Module 5 - Prevention phase

• What is meant by preventive measures?
• Matrix analysis: which risks should be tackled first?
• The Prevention Activity Plan (PAP)
• Risk inventory

 

Module 6 - Risk awareness

• What is risk awareness?
• Risk awareness as an essential part of crisis management
• The importance of risk awareness in the organization
• Creating support in the organization for risk awareness
• Setting up an awareness campaign

 

Module 7 - Government preparation phase

• Preparing for a possible crisis from a government perspective
• GRIP & partners; upscaling to various GRIP levels
• Main processes and specialisms of different partners

 

Module 8 - Preparation phase for business

• Preparing for a possible crisis from the perspective of business and the importance of a crisis management organization (CMO) in this
• What teams does a CMO consist of, what is the task of each team and which profile outline must the members of the various teams meet?
• Organizing the crisis facilities within an organization

 

Module 9 - Preparation Exercise

• Based on the fictional model company Bicsma BV, an attempt is made to gain insight into which parties play a role during a crisis.

 

Module 10 - Support Team & Crisis Management Plan

• The place of the Support Team within the crisis organization
• Composition, duties and responsibilities of the Support Team
• What is a Crisis Management Plan (CMP)?
• The importance and function of a CMP

 

Module 11 - Reputation Management

• What is reputation?
• Reputation versus image
• The basic principles of reputation management
• Dealing with reputation during a crisis

 

Module 12 - ExcursionModule 13 - Response phase with the government

• The transition from risk management to crisis management
• From preparation phase to response phase
• Automatic disaster relief
• National basic registrations
• Alerting
• Information services for emergency services
• Transfer and sharing of information

 

Module 14 - Business response phase

• Upscaling
• The golden hour
• Acute phase
• Information flows
• Crisis management process
• Pitfalls
• Stabilization phase

 

Module 15 - Crisis management & quality

• What is meant by 'quality' in relation to crisis management?
• Quality in relation to standards
• Quality in relation to the 'chaos meter'
• Quality in relation to 'effect = knowledge x acceptance'
• Education, training, practice and quality
• Quality and communication
• Quality and leadership

 

Module 16 - Small simulationModule 17 - Crisis communication

• What is crisis communication?
• Internal and external communication
• Behavior and communication
• Effectively formulating the message the challenges involved
• Recognizing and applying different forms of communication
• Dealing with communication target groups in a crisis situation

 

Module 18 - Social media and monitoring

• Developments in the field of social media
• The social media cycle
• What is monitoring?
• The duties of the environmental analyst
• Converting monitoring into actions in a crisis

 

Module 19 - Dealing with the media

• The relationship between the media and a crisis
• How best to deal with the media
• The competences of a good spokesperson
• Support of the Communication department and the spokesperson by the Crisis Team
• Preparing a press release
• Organizing a press conference

 

Module 20 - Recovery phase: processes

• Prioritizing actions after the emergency; what resources and methods are available?
• What lessons can be learned from an emergency?
• Business recovery: evaluation and reconstruction
• Various research methods: Tripod, PRISMA and Root Cause Analysis (RCA)

 

Module 21 - Reception, recovery and aftercare after shocking events

• The impact of and dealing with a shocking event
• The course and promotion of the processing process
• Processing stages according to the Kübbler-Ross model
• Coping strategies
• Disorders of the processing process; Post Traumatic Stress Disorder (PTSD)
• Characteristics and symptoms of PTSD
• Interventions of companies in the processing process; Stepped care model and Company care team (BOT)

 

Module 22 - Team under pressure

• Communication under pressure
• Friends and enemies of communication
• The theory of core qualities: another way to view conflicts
• Thinking hats of De Bono: highlighting a problem or question from different perspectives

 

Module 23 - Crisis with international aspects

• What is different in a crisis outside the country?
• To what extent do stakeholders and their roles change?
• Which legislation applies?
• What will still apply to the crisis plan?

The Crisis Management Expert is a medior / senior-level course. An  S-CMP or equivalent is recommended before you participate in this training. The level of this course is HBO.