A. Functionality, Cost, Warranty
B. Outcomes, Functionality, Preferences
C. Preferences, Features, Performance
D. Outcomes, Preferences, Perceptions
Customers have a preference regarding the service provider and what the service should offer, and they have a perception of what they should receive for the money spent on the service. Once they receive the outcome, as long as the perceived outcome is equal to or greater than what they thought they should receive, they’ve received value.