In this blog series, we’ll get you up to speed on using the key tools listed in A Guide to the Project Management Body of Knowledge, (PMBOK® Guide) – Fifth Edition, including Sender and Receiver Model.
The sender-receiver model, introduced by Claude Shannon and Warren Weaver in their 1948 book, The Mathematical Theory of Communication, is still the standard when describing communications between two or more entities. It addresses something that Claude Shannon called ‘information entropy’ which measures the uncertainty in a message. The model is well documented in the PMBOK® Guide, fifth edition.
Since this is the predominant method of communication, the project manager would do well to review and understand this model; about an hour’s worth of time. The model is not difficult to understand, however its understanding is crucial to the success of the project, so play close attention to its parts and pieces:
This is an excerpt from the Global Knowledge white paper, Are All Those Project Management Tools Really Needed?