Text Analytics and Sentiment Mining Using SAS
Big data is unstructured, and a high volume of it is coming at you quickly. In fact, the majority of big data is unstructured and text oriented, thanks to the proliferation of online sources such as blogs, emails, and social media. While the amount of textual data are increasing rapidly, businesses' ability to summarize and make sense of such data for making better business decisions remain challenging. No marketing or customer intelligence program can be effective today without thoroughly understanding how to analyze textual data. In this course that emphasizes practical skills as well as providing theoretical knowledge, you will learn how to organize, manage, and mine textual data for extracting insightful information from large collections of documents and use such information for improving business operations and performance.
Exercises or hands-on workshops are included with most SAS courses.