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Marketing with Search for WebSphere Commerce Feature Pack 7

IBM Course Code: 6G28G

GK# 720676 Vendor# 6G28G

Course Overview


This course is designed to educate business professionals on how to use marketing with search in IBM WebSphere Commerce Feature Pack 7. The course explains how business users can use the Management Center Marketing tool to create and work with search rules. It provides an overview of the user interface and navigation to familiarize the business users with the tool. The course uses a scenario based approach to demonstrate the use of the key Management center tools for different user roles such as product manager, marketing manager and seller.

Sample demonstrations are integrated as a part of each lesson to facilitate students to understand the interaction between different Management Center Tools, and the users. The illustrations focuses on topics relevant to the business scenarios that can be addressed.


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What You'll Learn

  • Describe the purpose and function of marketing with search rules.
  • Describe triggers, targets and actions in search rules.
  • Create search rules to control how search results are displayed.
  • Describe the purpose and function of search rule experiments.
  • Create search rule experiments.
  • Create and view statistics of a search rule experiment.


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On-Demand Outline

  • Course Overview
  • Working with Search Rules
  • Working with Search Rule Experiments
  • Course Wrap up

Who Should Attend


This intermediate course is designed for line-of-business professionals who want to obtain an overview of Marketing with Search for WebSphere Commerce Feature Pack 7.

Course Delivery

This course is available in the following formats:


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