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Powerful Persuasion

Learn how to influence others' thoughts and actions.

Persuasion is the ability to influence people's thoughts and actions through specific strategies. In this course, you'll learn how to position your ideas and desires so that they appeal to others. You'll explore the six laws of persuasion and the most effective persuasive strategies. You'll also learn how to use persuasion to guide others to win-win solutions.

Virtual short courses do not include materials or headsets.

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Group Training

Group Training

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Who Should Attend?

All professionals

What You'll Learn

The difference between persuasion and manipulation
How to be persuasive
The most effective persuasive strategies and how to apply them
Tips for using persuasion at work
How to use persuasion ethically

Course Outline

1. Introduction

Definitions
The "Why" of Persuasion
Effective Persuasion
How to Be Persuasive
Usefulness of Effective Persuasion

2. Laws of Persuasion

The Law of Scarcity
The Law of Reciprocity
The Law of Consistency
The Law of Authority
The Law of Liking
The Law of Social Proof
Using the Laws of Persuasion

3. Persuasive Strategies

Sharing Facts
Offering a Solution
Sharing a New Idea
Telling a Story
Changing a View

4. Using a Persuasion at Work

Negotiation Is the Art of Persuasion
What Is Conflict?
Difficult People
The Persuasive Power of Listening
Tips for Being Ethical