AMA2561 AMA’s 5-Day “MBA” Certificate Program

Get a Return on Investment

• Identify How the Relationship Between Risk and Return Influences Everyday Business Decisions
• Recognize How Effective Risk Management Maximizes Returns While Mitigating, Minimizing, and Eliminating Risks
• Identify Ways a Business Creates and Builds Value

Speak Finance

• Identify Accounting Terms and Concepts
• Recognize How the Accounting Process Flows from Journal Entries, to the General Ledger, Trial Balance, and Financial Statements, Translating Operational Activities into the Financials
• Review and Analyze the Components of Financial Statements, Including the Income Statement, Balance Sheet, Statement of Retained Earnings and Cash Flow Statement
• Comprehend How the Financial Statements Interact with One Another
• Build a Set of Financial Statements from Scratch

Problem-Solve, Invest, and Grow

• Calculate Key Financial Ratios Using the Financial Statements
• Identify and Define the Key Liquidity, Leverage, and Profitability Ratios
• Explain How to Improve Profitability Through Cost Analysis and Profit Planning
• Recognize and apply Different Methods for Evaluating Capital Expenditures and Monitoring Project Performance
• Evaluate and Monitor Operating Performance

Manage

• Appreciate How the Role of the Manager Has Changed in the Global Business Environment
• Assess Individual and Team Behavioral (Social) and Communication Styles
• Develop, Coach, and Motivate Individual People
• Apply Tools to Manage Teams, Processes, and Information
• Address Generational Differences and Manage Conflict
• Move from an Operational Manager to a Strategic Leader

Communicate

• Utilize Effective Speaking, Listening, and Writing Strategies to Enhance and Expand Your Interpersonal and Organizational Communication Skills
• Present Ideas (in Writing and Verbally) in a Logical, Well-Organized Format in the Appropriate Tone
• Create Complete Messages (That Cover All the Critical Information)

Strategize

• Formulate Strategy Using the ADEPTT Model
• Develop Techniques to Define Strategy Goals
• Engage Resources
• Plan and Execute Productively
• Troubleshoot Successfully
• Track Results and Celebrate

Market

• Define and Analyze Marketing Fundamentals: What Is Marketing, and Why Is It Important?
• Use the Five Ps of Marketing: Positioning, Product, Pricing, Placement/Channels, and Promotion

Innovate

• Define and Differentiate Between Creativity and Innovation
• Apply Tips and Tools to Develop Creative and Innovative Thinking Around Products and Services

Business Challenge Situation

• Collaborate with Your Team to Make Sound Business Decisions
• Practice Your Leadership and Teaming Skills
• Compete and Create Value for Your Company

Lead

• Discuss the Key Characteristics of Leadership
• Differentiate Between Leading and Managing