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Big Data - The Marketing Perspective

Explore the impact of big data from the marketing perspective, including technology trends, how market research has changed, and somethings to look out for.

GK# 7353

Course Overview

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As big data continues to rapidly grow, so does its impact on businesses. Companies need to understand the benefits and dangers. In this path we will explore the impact of big data from the marketing perspective. We will look at some technology trends, how market research has changed and somethings to look out for.

Schedule

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What You'll Learn

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Big Data Marketing Perspective

Outline

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On-Demand Outline

Big Data Marketing Perspective

  • Describe the value of repeat shoppers
  • Describe how marking strategies need to change with technology
  • Describe how the mobile effect has changed marketing
  • Describe how technology has changed the way that product discovery and product research is done
  • Describe how big data is used in marketing
  • Describe the new market research methods
  • Describe different ways that companies can misuse the new technology
  • Describe how big data has datafied consumer behavior
  • Describe technique changes in split testing and cross-channel marketing
  • Describe how using user profiling can assist in advertising
  • Understand how big data affects marketing, as well as various marketing techniques

Who Should Attend

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Professionals looking to further their knowledge of big data from the marketing perspective.

Course Delivery

This course is available in the following formats:

On-Demand

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