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Essentials for Marketing Cloud Email Marketers (EEB-101)

Email Essentials is designed to get you up and running on the Salesforce Marketing Cloud Email Application.

GK# 7257

Course Overview

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Email Essentials is designed to get you up and running on the Salesforce Marketing Cloud Email Application. In this interactive course, email marketers will gain hands-on experience creating emails, sending and tracking results, managing subscriber data, segmenting data to deliver targeted, relevant messages, and learning automation tools to automate campaigns and daily tasks.

Schedule

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  • Delivery Format:
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What You'll Learn

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  • Log in to the Marketing Cloud.
  • Create an email using our newest application, Content Builder.
  • Describe the various ways to store data in the Marketing Cloud.
  • Utilize the various import methods to import data to lists and data extensions.
  • Describe and use the various testing and sending options within the Marketing Cloud.
  • Analyze the results of a send using email tracking and Reports.
  • Create filtered or random segments using Drag-and-Drop Segmentation.
  • Create filtered segments based on behavioral data (Measures).
  • Utilize a query activity to create segment data.
  • Create and execute an automation to import data and refresh data.
  • Build and automate a welcome series for new subscribers using Playbooks.
  • Describe when to use a triggered email send for transactional messages.
  • Automate an email drip campaign via Automation Studio.
  • Build and automate a welcome series using Journey Builder.

Outline

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Classroom Live Outline

Data Overview

Lists

  • What is a Subscriber?
  • How to Create Attributes
  • How to Create a List
  • How to Add Subscribers to a List
  • What are the Profile and Subscription Centers?

Data Extensions

  • What is a Data Extension?
  • What are Sendable Data Extensions and Non-Sendable Data Extensions?
  • How to Create a Data Extension
  • How to Import Data into a Data Extension

Contact Builder Overview Content

Content Builder Overview

Uploading Assets into Content Builder

Content Blocks

  • How to Create Static Content Blocks
  • How to Create Individualized Content Blocks Using Personalization Strings, Dynamic Content, and AMPscript
  • How to Add Links to Content Content (continued)

Templates

  • What a Template is and the Various Ways to Create One
  • How to Create a Template with Locked Content
  • How to Specify Specific Content to be Placed in a Content Area in a Template

Email

  • How to Create an Email From a Template
  • How to Add Multiple Content Blocks to a Single Content Area
  • How to Add a Button Content Block Testing

Content Detective

Validation

Preview

Test Send

Approvals Sending

Send Flow

User-Initiated Email

A/B Testing

Bounce Mail Management

Global, Master, and List-Level Unsubscribes Analyze Your Results

Tracking Data

Standard Reports

Automating Reports Segmentation

Drag-and-Drop Segmentation

  • How to Create Random and Filtered Segments
  • How to Create Segments Using Measures

Refreshing Data

Query Activity

Audience Builder Overview Automation

Data Activities

  • Data Extract
  • Import
  • File Transfer

Refresh Activities

  • Filter Activity
  • Query Activity

Email Automation

  • Overview of Email Automation Tools
  • Welcome Series using Journey Builder
  • Triggered Email
  • Welcome Series Using Automation Studio

Who Should Attend

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This course is designed for email digital marketers who manage the email channel for their organization. No prior knowledge of the Marketing Cloud is needed.

Follow-On Courses

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Marketing Cloud Connect Essentials (MCC-201)

Course Delivery

This course is available in the following formats:

Virtual Classroom Live

Experience expert-led online training from the convenience of your home, office or anywhere with an internet connection.

Duration: 4 day

Classroom Live

Receive face-to-face instruction at one of our training center locations.

Duration: 4 day

Request this course in a different delivery format.
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