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Essentials for Marketing Cloud Email Marketers

  • Kursuskode EEB-101
  • Varighed 4 dage

Åbent kursus Pris

DKR15.300,00

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Beskrivelse

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Email Essentials is designed to get you up and running on the Salesforce Marketing Cloud Email Application.

In this interactive course, email marketers will gain hands-on experience creating emails, sending and tracking results, managing subscriber data, segmenting data to deliver targeted, relevant messages, and learning automation tools to automate campaigns and daily tasks.

Kursusdato

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  • DKR15.300,00

    • Leveringsmetode: Åbent kursus (Virtuelt)
    • Dato: 21-24 oktober, 2019
    • Kursussted: Virtuel lokation
    • Sprog: EN

    DKR15.300,00

  • DKR15.300,00

    • Leveringsmetode: Åbent kursus (Virtuelt)
    • Dato: 16-19 december, 2019
    • Kursussted: Virtuel lokation
    • Sprog: EN

    DKR15.300,00

  • DKR15.300,00

    • Leveringsmetode: Åbent kursus (Virtuelt)
    • Dato: 11-14 maj, 2020
    • Kursussted: Virtuel lokation
    • Sprog: EN

    DKR15.300,00

Målgruppe

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This course is designed for email digital marketers who manage the email channel for their organization. No prior knowledge of the Marketing Cloud is needed.

Kursets formål

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When you complete this course, you will be able to:

  • Log in to the Marketing Cloud.
  • Create an email using our newest application, Content Builder.
  • Describe the various ways to store data in the Marketing Cloud.
  • Utilize the various import methods to import data to lists and data extensions.
  • Describe and use the various testing and sending options within the Marketing Cloud.
  • Analyze the results of a send using email tracking and Reports.
  • Create filtered or random segments using Drag-and-Drop Segmentation.
  • Create filtered segments based on behavioral data (Measures).
  • Utilize a query activity to create segment data.
  • Create and execute an automation to import data and refresh data.
  • Build and automate a welcome series for new subscribers using Playbooks.
  • Describe when to use a triggered email send for transactional messages.
  • Automate an email drip campaign via Automation Studio.
  • Build and automate a welcome series using Journey Builder.

Kursusindhold

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In this course, you will have the following modules and topics:

Data
  • Data Overview
  • Lists
    • What is a Subscriber?
    • How to Create Attributes
    • How to Create a List
    • How to Add Subscribers to a List
    • What are the Profile and Subscription Centers?
  • Data Extensions
    • What is a Data Extension?
    • What are Sendable Data Extensions and Non-Sendable Data Extensions?
    • How to Create a Data Extension
    • How to Import Data into a Data Extension
  • Contact Builder Overview
Content
  • Content Builder Overview
  • Uploading Assets into Content Builder
  • Content Blocks
    • How to Create Static Content Blocks
    • How to Create Individualized Content Blocks Using Personalization Strings, Dynamic Content, and AMPscript
    • How to Add Links to Content
  • Templates
    • What a Template is and the Various Ways to Create One
    • How to Create a Template with Locked Content
    • How to Specify Specific Content to be Placed in a Content Area in a Template
  • Email
    • How to Create an Email From a Template
    • How to Add Multiple Content Blocks to a Single Content Area
    • How to Add a Button Content Block
Testing
  • Content Detective
  • Validation
  • Preview
  • Test Send
  • Approvals
Sending
  • Send Flow
  • User-Initiated Email
  • A/B Testing
  • Bounce Mail Management
  • Global, Master, and List-Level
  • Unsubscribes
Analyze Your Results
  • Tracking Data
  • Standard Reports
  • Automating Reports
Segmentation
  • Drag-and-Drop Segmentation
    • How to Create Random and Filtered Segments
    • How to Create Segments Using Measures
  • Refreshing Data
  • Query Activity
  • Audience Builder Overview
Automation
  • Data Activities
    • Data Extract
    • Import
    • File Transfer
  • Refresh Activities
    • Filter Activity
    • Query Activity
  • Email Automation
    • Overview of Email Automation Tools
    • Welcome Series using Journey Builder
    • Triggered Email
    • Welcome Series Using Automation Studio

Forudsætninger

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There is no prerequisite for this course.

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