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Business Outcome Engagement Program: Level 1

Learn to develop relevant business outcomes for your customers.

GK# 5455

Course Overview

The Business Outcome Engagement Program employs an architectural approach. It is designed for service and technical professionals who engage with sales teams and customers in conversations designed to pinpoint a strategic view of customer needs, lead stakeholders to consensus decisions, and produce cross-architectural roadmaps. 

This program will help you to understand the elements of an architecture based business outcome engagement, recognize customer business requirements, and translate these requirements into technical solutions delivering the relevant business outcomes. 

This level of the program will enable you to: 

  • Understand business strategy and operating models
  • Capture priorities, pain points, and opportunities
  • Create customer solution recommendations

Delivery Format Options

  • Virtual Classroom Live

    Virtual Classroom Live

    Experience expert-led online training from the convenience of your home, office or anywhere with an Internet connection.


    $1495 CAD

    1 day

  • Private Group Training

    Private Group Training

    Train your entire team in a private, coordinated professional development session at the location of your choice.

    Receive private training for teams online and in-person.

Request a date or location for this course.

What You'll Learn

  • How to apply business outcome methods and architecture concepts across phases of the sales cycle
  • Perform a business outcomes engagement in conducting sales activities and engaging with customers
  • Translate customer needs into technical requirements
  • Use business outcome skills to convey how technical architectures, solutions and services address customer needs
  • Develop the customer business solutions and outcomes aligned to business needs


An understanding of developing technology solutions to meet customer requirements

Who Needs To Attend

  • Channel partner service engineers
  • Technical account managers
  • Technical architects

Course Outline

Download Course Outline