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Business Outcome Selling Program

Improve customer relationships by aligning your solutions to the customer’s digital business needs.

GK# 5555

Course Overview

The Business Outcome Selling Program is designed for technology sales professionals who need to engage and enable customers undergoing digital transformation. This program supports you in building a business-driven view of the customer. You will learn about stakeholder interaction and management, alignment of digital solutions to customer needs with a focus on business acumen, as well as how to calculate and articulate the consumption-based economics benefits associated with digital business.

Delivery Format Options

  • Virtual Classroom Live

    Virtual Classroom Live

    Experience expert-led online training from the convenience of your home, office or anywhere with an Internet connection.


    $2195 CAD

    2 day

  • Private Group Training

    Private Group Training

    Train your entire team in a private, coordinated professional development session at the location of your choice.

    Receive private training for teams online and in-person.

Request a date or location for this course.

What You'll Learn

  • Assess the organization to uncover digital transformation opportunities
  • Conduct stakeholder analysis to identify the appropriate people to engage with
  • Create a stakeholder engagement plan, including engagement strategy
  • Develop a targeted set of stakeholders questions
  • Determine the organizations business requirements
  • Build a customer focused digital solutions and financial business case


An understanding of selling technology solutions

Who Needs To Attend

  • Account managers
  • Sales leads
  • Pre-sales managers
  • Business development managers

Course Outline

Download Course Outline