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Marketing Activities for IBM WebSphere Commerce Version 7 FEP 7

IBM Course Code: 6G39G

GK# 720715 Vendor# 6G39G

Course Overview


This course is designed for business professionals the skills they need for an in-depth understanding and use of the functions, and core features of the Marketing tool that is provided by IBM WebSphere Commerce V7 Feature Pack 7.

The skills that are developed in this course enable WebSphere Commerce business users to understand the features and functions of Marketing tool of Management Center. It introduces the students to different business scenarios for using the tool, and different marketing tasks of business users such as eMarketing spots (eSpots), web, and dialog activities. The course describes how to work with of each of the marketing features, for example, create, modify or delete dialog activities.

Scenario based sample demonstrations that are provided, facilitate students to understand how to log in to the Management Center, and use various features and functions of the Marketing tool of the Management Center. The course consists of instructions that can be used to re-create demonstration tasks.


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What You'll Learn

  • Understand the Marketing management tool.
  • Organize the various objects of Marketing management into folders.
  • Describe working with the email activities.
  • Describe and use the e-Marketing Spots.
  • Describe working with Marketing Campaigns.
  • Describe working with Web Activities.
  • Describe working with Dialog Activities.
  • Organize customers into customer segments.
  • Describe how to use E-mail templates.
  • Describe how to run Marketing Experiments.


Viewing outline for:

On-Demand Outline

  • Course Overview
  • Demonstration 1. Working with Marketing Activities
  • Course Wrap Up

Who Should Attend


This intermediate course is designed for line-of-business professionals who want to understand the features and functions of Marketing tool of Management Center of IBM WebSphere Commerce V7 systems.

Course Delivery

This course is available in the following formats:


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