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Introduction to Marketing Management for IBM WebSphere Commerce Version 7 FEP 7

IBM Course Code: 6G38G

GK# 720682 Vendor# 6G38G

Course Overview


This course is designed to introduce business professionals the skills they need to use the functions, and core features of the Marketing tool that is provided by IBM WebSphere Commerce V7 Feature Pack 7.

The skills that are developed in this course enable WebSphere Commerce business users to understand the features and functions of Marketing and Promotions tool of Management Center. The course begins with an overview of the Marketing tools. It introduces the students to different business scenarios for using the tool, and different marketing tasks of business users such as e-Marketing spots (eSpots), web, and Dialog Activities and other Management Center Tools associated with assets. It also covers briefly the Promotions tool of the Management Center can be used to create, and manage promotions associate with a store. They also provide brief descriptions of how they can be used with different business objects such as eSpots, targets, activities, or marketing content for a store.


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What You'll Learn

  • Understand the business scenarios for the usage of Marketing - Management tool.
  • List and describe primary functions of Marketing tool.
  • List the key terms that are related to Management Center Marketing Elements.
  • List and describe the Promotion tool functions.
  • List the various types of promotions that are offered for creating demand.

Who Should Attend


This intermediate course is designed for line-of-business professionals who want to understand the features and functions of Marketing and Promotions tool of Management Center of IBM WebSphere Commerce V7 systems.

Course Delivery

This course is available in the following formats:


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