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Product and Category Search Optimization for IBM WebSphere Commerce V7

IBM Course Code: 6G27G

GK# 720675 Vendor# 6G27G

Course Overview

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This course is designed to provide business professionals an overview of Product and Category Search Optimization for IBM WebSphere Commerce Feature Pack 7. The course provides an overview of WebSphere Commerce search and explains the purpose of Search Engine Optimization (SEO) using the Management center tools for the business users. It provides an overview of the Catalogs tool that is used by the business users to create search term associations and search engine optimization (SEO) for products and categories.

Sample demonstrations are integrated as a part of each lesson to facilitate the understanding of student on how to use the Management Center Catalogs tool for Search Term Associations to improve search.

What You'll Learn

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  • Describe the features of WebSphere Commerce search
  • Describe the purpose and functionality of SEO
  • How to create and use search term associations in Management Center
  • How to create and use with site search statistics
  • How to improve search results with Management Center

Outline

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Viewing outline for:

Self-Paced Outline

  • Course Overview
  • WC search features for business users
  • Working with search term associations
  • Demonstration 1. Create Synonym Search Term Associations
  • Demonstration 2. Create Replacement Search Term Association
  • Working with site search statistics
  • Improving search results
  • Demonstration 3. Create SEO URL
  • Course Wrap Up

Who Should Attend

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This intermediate course is designed for line-of-business professionals who want to obtain an understanding of how to enhance product and category search optimization for IBM WebSphere Commerce for version 7 FEP 7.

Course Delivery

This course is available in the following formats:

Self-Paced

Recordings, hands-on labs and expert instructors empower you to train on your own schedule.



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