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Marketing Strategy

Identify and satisfy your customers' needs.

GK# 2261

Course Overview

Marketing is about identifying your customers' wants and needs and satisfying them. In this course, you'll explore the components of a successful marketing strategy, from learning what your customers need to strategies for choosing the optimal price point for your product. You'll also learn about market segmentation and its importance to developing a marketing strategy as well as techniques for analyzing the offerings of the competition.

Virtual short courses do not include materials or headsets.

Delivery Format Options

  • Virtual Classroom Live

    Virtual Classroom Live

    Experience expert-led online training from the convenience of your home, office or anywhere with an Internet connection.


    $225 CAD

    1 day

  • Private Group Training

    Private Group Training

    Train your entire team in a private, coordinated professional development session at the location of your choice.

    Receive private training for teams online and in-person.

Request a date or location for this course.

What You'll Learn

  • The steps in a consumer’s purchase process
  • How the life cycle of a product affects the strategy used to market it
  • The four Ps of a marketing plan
  • Strategies for pricing

Who Needs To Attend

  • All professionals

Course Outline

Download Course Outline