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IBM Marketing Operations Administration

IBM Course Code: 9U13G

Vendor# 9U13G

GK# 0404

Course Overview

This course provides an introduction on the most common administrative tasks and functions in IBM Marketing Operations. Participants focus on the design, creation, and management of templates for custom business objects and marketing objects, as well as learn configurations for security, rules, alerts, financials, and reports.

Delivery Format Options

  • Classroom Live

    Classroom Live

    Receive face-to-face instruction at one of our training center locations.


    $1595 CAD

    2 day

  • Virtual Classroom Live

    Virtual Classroom Live

    Experience expert-led online training from the convenience of your home, office or anywhere with an Internet connection.


    $1595 CAD

    2 day

  • Self-Paced


    Recordings, hands-on labs and expert instructors empower you to train on your own schedule.


    $720 CAD

    1 session

  • Private Group Training

    Private Group Training

    Train your entire team in a private, coordinated professional development session at the location of your choice.

    Receive private training for teams online and in-person.

Request a date or location for this course.

What You'll Learn

You should be able to connect capabilities of IBM Marketing Operations to users' needs in form of custom objects, access permission, approvals, rules, and other functionality..

More specifically, you will be able to use IBM Marketing Operations to use these skills:

  • Design and create custom forms, templates, and marketing objects.
  • Create workflows and templates to manage tasks and resources for a marketing project.
  • Create metrics and metric templates for measuring marketing project performance.
  • Set up and manage security and access permissions to all components of Marketing Operations functionality.
  • Manage asset libraries, alerts, financial accounts, searches, and lists.

Who Needs To Attend

This basic course is for system administrator responsible for maintaining IBM Marketing Operations in your organization, or if you are a staff person in a role responsible for implementation of site-specific customizations of IBM Marketing Operations at your site.

Course Outline

Download Course Outline