Classifying Customers Using IBM SPSS Modeler (V16) is an intermediate level course that provides an overview of how to use IBM SPSS Modeler to predict the category to which a customer belongs. Students will be exposed to rule induction models such as CHAID and C and R Tree. They will also be introduced to traditional statistical models and machine learning models. Business use case examples include: predict whether a customer switches to another provider/brand and whether a customer responds to a particular advertising campaign. Although this course focuses on classifying customers (including students, patients, employees, and so forth), the techniques can also be applied to business questions such as predicting breakdown of machine parts.