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IBM Cross-Channel Marketing 9.x: IBM Marketing Operations Contributor

IBM Course Code: 9U11G

GK# 3751 Vendor# 9U11G

$360 - $895 CAD

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Course Overview

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This course provides an introduction the IBM Marketing Operations from the point of view of a Marketing Contributor.

What You'll Learn

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  • Have working familiarity with the components of the IBM Marketing Suite and also understand the role and function of IBM Marketing Operations within it.
  • Focus on the typical tasks that a Marketing Contributor completes with IBM Marketing Operations.
  • Use IBM Marketing Operations to find tasks assigned to you, and respond to them in any of several ways.
  • Locate information in IBM Marketing Operations about any of the central business processes managed there.
  • Request new marketing projects.
  • Work with digital assets and understand their role in project information stored in IBM Marketing Operations.
  • Communicate information about your project work by using alerts.
  • Create and respond to approvals.

Outline

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Viewing outline for:

Classroom Live Outline

IBM Marketing Operations Basics

  • The IBM EMM Marketing Operations Suite
  • Marketing Operations and Marketing Platform Overview
  • Marketing Operations Capabilities
  • Marketing Contributors' Tasks with Marketing Operations

Tasks

  • Manage Tasks From the Dashboard
  • The My Tasks View
  • Updating Tasks from the My Tasks Page
  • Team Tasks
  • Find and Update Tasks on the Project Workflow

Projects, Programs, and Plans

  • Business Process Information Structure
  • Linking to Project Information
  • Projects
  • Working with Projects
  • Project Requests

Digital Assets and Marketing Objects

  • Digital Assets
  • Marketing Objects

Alerts and Approvals

  • Alerts Overview
  • Working With Alerts
  • Approvals Overview
  • Working with Approvals

Who Should Attend

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You should attend this intermediate course if you are new to IBM Marketing Operations and use it in a contributor role and/or need an introduction to its capabilities prior to its implementation at your site.

Course Delivery

This course is available in the following formats:

Classroom Live

Receive face-to-face instruction at one of our training center locations.

Duration: 1 day

Virtual Classroom Live

Experience expert-led online training from the convenience of your home, office or anywhere with an internet connection.

Duration: 1 day

Self-Paced

On-demand content enables you to train on your own schedule.



Request this course in a different delivery format.
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