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IBM Building Interactive Campaigns

IBM Course Code: 9U04G

GK# 3722 Vendor# 9U04G

$360 - $895 CAD

Enroll Request Group Training

Course Overview

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This course provides a thorough introduction to IBM Interact which is used to build interactive marketing campaigns. Topics covered in detail include configuring an interactive channel, building interactive flowcharts, and configuring strategies and treatment rules. Other topics include deployment, Interact learning models, and reporting.

What You'll Learn

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  • Explain in general terms how IBM Interact works
  • Identify the IBM Interact Development Phases
  • Define IBM Interact key concepts
  • Create Interactive Channels
  • Create Interaction Points
  • Create Event and Event Patterns
  • Create Interactive Flowcharts using Interact Processes
  • Create Offers
  • Create Treatment Rules
  • Deploy an Interactive Configuration
  • Create Learning Models
  • Explain the basic concept of the Interact Environment
  • Explain the purpose of the Interact reports
  • Access the user documentation

Outline

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Viewing outline for:

Classroom Live Outline

  • Course Overview
  • Introduction to IBM Interact
  • Interactive Channels
  • Interaction Points
  • Events and Events Patterns
  • Interactive Flowcharts
  • Offers
  • Treatment Rules
  • Deployment

Optional lessons:

  • Learning Models
  • Environment
  • Reports
  • User Documentation and Help

Who Should Attend

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This intermediate course is intended for people who will be using IBM Interact to build real-time interactions.

Course Delivery

This course is available in the following formats:

Classroom Live

Receive face-to-face instruction at one of our training center locations.

Duration: 1 day

Virtual Classroom Live

Experience expert-led online training from the convenience of your home, office or anywhere with an internet connection.

Duration: 1 day

Self-Paced

On-demand content enables you to train on your own schedule.



Request this course in a different delivery format.
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