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IBM Building Campaigns 9.x

IBM Course Code: 9U01G

GK# 3477 Vendor# 9U01G

$720 - $1695 CAD

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Course Overview

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This course explores the basics of designing, building, and running a marketing campaign using

IBM Campaign. This course prepares you to configure IBM Campaign's processes for use in campaigns from simple to moderate in complexity and create offers and apply them to campaigns.

What You'll Learn

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  • Explain the basics concepts of IBM Campaign
  • Explain the benefits of using IBM Campaign
  • Access the product documentation
  • List the IBM Campaign design considerations
  • Identify the commonly used IBM Campaign icons
  • Identify the processes available on the flowchart palette
  • Explain the purpose of each flowchart process
  • Configure flowchart processes in flowcharts
  • Create Derived Fields
  • Create User Variables
  • Create Offers from a template
  • Create Offer Lists
  • Assign Offers
  • Explain Base and Dimension Tables
  • Explain the difference between normalized and non-normalized tables
  • Map a Table
  • Create flowchart schedules
  • Create flowchart cell reports
  • View logs

Who Should Attend

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This intermediate course is designed to train learners on the basics of IBM Campaign.

Course Delivery

This course is available in the following formats:

Classroom Live

Receive face-to-face instruction at one of our training center locations.

Duration: 2 day

Virtual Classroom Live

Experience expert-led online training from the convenience of your home, office or anywhere with an internet connection.

Duration: 2 day

Self-Paced

On-demand content enables you to train on your own schedule.



Request this course in a different delivery format.
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