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Introduction to IBM Unica Campaign 8.6

IBM Course Code: 9T331CE

Vendor# 9T331G

GK# 9176

Course Overview

This course explores the basics of designing, building, and executing a marketing campaign using IBM Unica Campaign. This course prepares you to configure IBM Unica Campaign's processes for use in campaigns from simple to moderate in complexity, use data structures in campaigns, create offers and apply them to campaigns, and to track responses to campaigns.

This course is one of five classes in the IBM Unica Campaign 8 learning series. To complete your learning you should also attend the IBM Unica Campaign 8 Administration, the IBM Unica Campaign 8 Architecture and Installation, the IBM Unica Reports Installation and Administration, and the IBM Unica Campaign Advanced Techniques classes.

Delivery Format Options

  • Classroom Live

    Classroom Live

    Receive face-to-face instruction at one of our training center locations.


    $2395 CAD

    3 day

  • Virtual Classroom Live

    Virtual Classroom Live

    Experience expert-led online training from the convenience of your home, office or anywhere with an Internet connection.


    $2395 CAD

    3 day

  • Private Group Training

    Private Group Training

    Train your entire team in a private, coordinated professional development session at the location of your choice.

    Receive private training for teams online and in-person.

Request a date or location for this course.

What You'll Learn

  • Navigate the IBM Unica Campaign user interface
  • Design, build, test, and execute Campaign flowcharts to support your marketing tasks
  • Access your marketing data in IBM Unica Campaign via table mappings and catalogs
  • Create offers and use them in your Campaigns
  • Understand the response tracking features of IBM Unica Campaign
  • View the standard analytical reports
  • Schedule flowcharts and read flowchart logs
  • Create offer attributes and offer templates

Who Needs To Attend

This basic course is for new users of IBM Unica Campaign, and Unica Partners who will be designing, building, and executing campaigns.

For Unica Partners:

  • This course is part 1 of 5 in the Unica learning series.
  • Partners should attend all four parts.
    • Part 1: Introduction to IBM Unica Campaign 8
    • Part 2: IBM Unica Campaign 8 Administration
    • Part 3: IBM Unica Campaign 8 Architecture and Installation
    • Part 4: IBM Unica Reports Installation and Administration
    • Part 5: IBM Unica Campaign Advanced Techniques

Course Outline

Download Course Outline