Building Strategic Partnerships
The global economy, increased competition, and sophisticated and knowledgeable customers have changed the role of the sales professional. A "given" is that sales professionals possesses an in-depth knowledge of the features and benefits of their products and services. A "must" for sales professionals is that they have an in-depth knowledge of the customer's business needs and how to create a strategic advantage for the customer that will provide a sustainable, mutually satisfying relationship over time.
The Building Strategic Partnerships program provides the advanced concepts, tools, and skills to move sales professionals from product vendors, to service providers, to strategic partners - to work more effectively with their customers to achieve results.
Prework for this course should be completed one week in advance and brought to class.
Experienced sales professionals, account managers, and sales teams requiring advanced, strategic concepts, skills, and tools for working with customers to achieve mutually profitable, sustainable relationships